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Optimizing your marketing strategy to focus on your top performing channels is an important part of the marketer’s tool belt. One of the most important metrics you need to focus on is your conversion rate. And, to gain real insights into how to...
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As a marketer, it is essential to measure the effectiveness of your online advertising campaigns constantly. After all, you don't want to waste your...
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As a marketer, you understand the importance of acquiring new customers. However, it can be challenging to determine which channels are most...
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Customer Lifetime Value (CLV or also LTV) is a metric used in business and marketing to estimate the total revenue a business can expect to earn from...
