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In modern data management, accurate cross-system customer identification is pivotal for businesses aiming to understand and cater to their clientele effectively. The Customer ID Graph is the cornerstone for aggregating and connecting various...
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Customer data isn't just a collection of numbers; it's a treasure trove waiting to be explored. By harnessing the power of customer data insights,...
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The holiday season is a crucial time for retail businesses, serving as a barometer for consumer behavior and economic trends. Mastercard's...
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Mastering the art of effective advertising is crucial for business success and one tool that can significantly impact your advertising strategy is...
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Successful organizations recognize the importance of data-driven decision-making, and one powerful tool in achieving this is the Executive Key...
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In the competitive landscape of business, acquiring new customers is a critical aspect of growth. However, the process isn't just about attracting...
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Social media is an essential aspect of your brand’s marketing strategy. With billions of people active on social media platforms, companies can...
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When you are a brick-and-mortar retailer, your main goal is to keep your retail store running towards their objectives. One way to ensure this is to...
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For companies that have both physical stores as well as online sales, one of the essential reports that you should be familiar with is the Sales by...
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You know that the success of your company depends on generating leads and closing sales. But how do you know which marketing channels are the most...
