2 min read
Understanding Conversion Rate Analysis
Optimizing your marketing strategy to focus on your top performing channels is an important part of the marketer’s tool belt. One of the most...
LTV
1 min read
Understanding Acquisition Cost Analysis Reports
As a marketer, you understand the importance of acquiring new customers. However, it can be challenging to determine which channels are most...
1 min read
Understanding Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV or also LTV) is a metric used in business and marketing to estimate the total revenue a business can expect to earn from...