2 min read
Understanding Lead Generation Insights
You know that the success of your company depends on generating leads and closing sales. But how do you know which marketing channels are the most...
Conversion Rate
2 min read
Understanding Conversion Rate Analysis
Optimizing your marketing strategy to focus on your top performing channels is an important part of the marketer’s tool belt. One of the most...
1 min read
Understanding Ad Performance
As a marketer, it is essential to measure the effectiveness of your online advertising campaigns constantly. After all, you don't want to waste your...