When you are a brick-and-mortar retailer, your main goal is to keep your retail store running towards their objectives. One way to ensure this is to monitor how your staff contributes to sales. The Sales by Staff at Register Report is an essential tool that can help you keep track of this. This report provides a comprehensive view of the sales performance of your store associates across all retail store locations. In this article, we’ll discuss the different types of metrics that this report should cover, as well as their definitions.
To ensure that the Sales by Staff at Register Report provides you with valuable insights, it should include the following types of metrics:
Total Sales Value: The total value of products or services sold by the staff at the cash register during a given period. This will help you keep track of the overall performance of your store associates.
Items per Transaction: The average number of items sold by a staff member per transaction. This will help you determine the effectiveness of your staff in upselling and cross-selling products.
Average Order Value: The average amount spent per transaction. This will help you determine the amount of money customers spend on each visit and can help you identify trends in what sells best.
Sales by Hour: The total sales generated by each staff member by hour of the day. This will help you identify the peak hours when your store associates are most productive and adjust staffing accordingly.
Sales by Product Category: The sales generated by each staff member for each product category, such as apparel, accessories, electronics, etc. This will help you identify which categories your store associates excel in and what areas they may need improvement on.
Conversion Rate: The percentage of customers who make a purchase after being assisted by a staff member. This will help you assess the effectiveness of your staff in converting customer inquiries into sales.
By regularly reviewing the Sales by Staff at Register Report, you can better appreciate the sales strengths and weaknesses of your store associates. This report can be used as a basis for providing feedback and coaching to those who may be struggling and giving accolades to top-performing staff. By using these metrics to guide your decision-making process, you can keep your retail store running smoothly and towards its objectives.
