Funnel Performance Insight
Gain clear insights into digital marketing funnels, track ROI, optimize conversions, and boost revenue effortlessly.
Key Features
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Understand your Return on Ad Spend (ROAS) by funnel
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Track performance against customizable ROAS targets
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Filter by any connected ad channel
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Measure performance across multiple funnels at once
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See Lifetime Value (LTV) by funnel over 10, 20, 30, 60, and 90 day periods
Details
Imagine having a bird's-eye view of your digital marketing efforts, finely tuned to every detail, delivering actionable insights at every turn. With our Funnel Performance Insight you gain precisely that power. Dive deep into your marketing channels, effortlessly comparing revenue, ad spend, conversion rates, and more across multiple funnels or zoom in for a granular analysis of a single pathway.
Why settle for guesswork when you can have data-driven clarity? Unveil the true ROI of your marketing campaigns with metrics like cost per click and average order value at your fingertips. Identify strengths to amplify and weaknesses to refine, all with the ultimate goal of maximizing your funnel's potential.
But it doesn't stop there. Our report goes beyond the immediate gains, revealing the lifetime value (LTV) of each funnel, empowering you to make strategic decisions that resonate long-term. Whether you're a retail mogul or an e-commerce entrepreneur, harnessing the power of this insight equips you with the knowledge to steer your marketing endeavors towards unprecedented success.
Frequently Asked Questions
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How is ROAS calculated?
ROAS is calculated by dividing Gross Sales by Ad Spend, however we can customize the calculation to meet your business needs.
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What is a good ROAS value?
A good ROAS value varies by industry and business goals. Generally, a ROAS greater than 1 indicates a positive return, but ideal values depend on specific objectives and benchmarks.
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Can I set my own ROAS targets by funnel and track how perform against them?
Yes, this insight allows you to set granular level targets for specific marketing funnels.
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What metrics can I see about my funnels?
Key metrics include Revenue, Ad Spend, ROAS Conversion Rate, Cost per Click, Average Order Value, Average cart Value, Impressions, Clicks, New Customers, Orders and more. These metrics collectively provide a comprehensive view of funnel performance.
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What is funnel LTV?
Funnel LTV is the lifetime value of the customers you bring in through each channel. This gives you a much better insight into funnel value than evaluating performance off just the initial purchase made.
Does this insight sound useful?
We'd love to talk to you about implementing it for your company.
Let's Chat