Funnel Cohort Insight
Visualize return purchases over time and gain a better understanding of customer lifecycle.
Key Features
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Understand the long term value of each of your marketing funnels
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See customer fall off and purchases over time
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Better visualize the performance of your marketing funnels using a cohort waterfall report
Details
A customer cohort refers to a group of customers who share a common characteristic or experience during a specific period of time. For the purposes of this insight, we’ve defined a cohort as a shared date of acquisition and a shared marketing funnel.
Analyzing customer cohorts allows businesses to understand how different groups of customers behave over time, how their needs and preferences may change, and how their value to the business evolves. This information can be valuable for making strategic decisions related to customer acquisition, retention, and overall business growth.
Frequently Asked Questions
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What is shown in the Funnel Cohort Insight?
This visualization shows how many people became customers from each of your marketing funnels in any given month and then shows how many returned over time.
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How do I use this insight?
A funnel that shows a sharp decline after a few months means it has high customer churn. This insight helps you focus your marketing efforts on funnels that bring long term, returning customers.
Does this insight sound useful?
We'd love to talk to you about implementing it for your company.
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