Key Features
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Get channel, campaign, ad group, and ad level details about all your advertising
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Monitor and control your marketing effectively by tracking ad performance across all marketing platforms
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Gauge the success of your advertising efforts by mapping sales to ad spend
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Enhance advertising strategies by understanding metrics like CPM, CPC, CTR, conversion rates, and more
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Assign Return on Ad Spend targets to individual ads or ad groups
Details
The Ad Optimization Insight is a powerful marketing tool that comes with the ability to drill down into your paid ad channels and see the performance of the ads that exist underneath. Ad optimization refers to the process of refining and improving advertising campaigns to achieve better performance and results. This optimization can involve various strategies and tactics aimed at maximizing the effectiveness of ad spend, increasing conversions, and ultimately driving a higher return on investment.
By continuously monitoring the performance of advertising campaigns and analyzing key metrics such as click-through rates, conversion rates, cost per click, and Return on Ad Spend, advertisers are able to identify areas for improvement and make data-driven optimization decisions. Using this insight, marketers can more effectively manage ad budgets to achieve campaign objectives.
Frequently Asked Questions
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What metrics are tracked in this insight?
Ad spend, gross sales, ROAS, target ROAS, conversion rate, CPA, average order value, average cart value, number of customers, number of orders, orders per customer, CPM, CPC, CTR, impressions and ad clicks.
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How can the metrics on this insight be segmented?
Metrics can be viewed across multiple segments (including custom) such as ad channel/platform, brand, vendor, account name, account ID, ad group name, ad group ID, ad ID, ad name, campaign name, and campaign ID.
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We use an agency to buy our ads, can this insight be used to see their performance?
Yes, we can track the performance of any agency you use as well as your own internal ad buying efforts all on this one insight. Measure performance of different agency vendors side by side in one location.
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I have more than one site. Can I see ad performance for each site on this report?
Yes, this report supports the tracking of ad performance for an unlimited number of sites.
Does this insight sound useful?
We'd love to talk to you about implementing it for your company.
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